Obtaining Executive Buy-In to Modernize, Increase Brand Familiarity, and Improve Workplace Morale
Company: The Cigna Group
Audience: C-Suite (CMO / VP of Global Real Estate) and Other internal Stakeholders
Embedded Files
Stakeholder Goal:
Modernize the environmental branding system based on employee feedback that the existing system felt like “advertising” with impersonal stock art.
Stakeholder Goal:
Modernize the environmental branding system based on employee feedback that the existing system felt like “advertising” with impersonal stock art.
Presentation Goal:
Prepare and present a deck that explained how and the innovative branding approach would modernize, influence brand visibility, and improve workplace productivity. Obtain executive buy-in on approach and approval of a $600k scope.
Presentation Goal:
Prepare and present a deck that explained how and the innovative branding approach would modernize, influence brand visibility, and improve workplace productivity. Obtain executive buy-in on approach and approval of a $600k scope.
Presentation Approach:
Developed an "Executive Visioning" deck that utilized simple diagrams, imagery and "Audience Journey" mapping to prove the ROI of an innovative and unified physical brand experience. Provided counsel to domestic and international leadership by architecting visioning presentations that articulated long-term strategy.
Presentation Approach:
Developed an "Executive Visioning" deck that utilized simple diagrams, imagery and "Audience Journey" mapping to prove the ROI of an innovative and unified physical brand experience. Provided counsel to domestic and international leadership by architecting visioning presentations that articulated long-term strategy.
Presentation Goal:
Obtained unanimous executive buy-in and securement of multi-year funding to hire agencies and implementacross the global portfolio.
Presentation Goal:
Obtained unanimous executive buy-in and securement of multi-year funding to hire agencies and implementacross the global portfolio.
Google Sites
Report abuse