Distilling a Year’s Worth of Complex Data for Executive Summit Keynote to Update Internal and External Stakeholders and Partners
Company: Ware Malcomb for Verizon
Audience: Retail Marketing Leadership, Real Estate Leadership, Agencies, Vendors
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Stakeholder Goals:
See progress on retail store roll-out, successful execution of recently redesigned brand, and vendor performance.
Stakeholder Goals:
See progress on retail store roll-out, successful execution of recently redesigned brand, and vendor performance.
Presentation Goal:
Utilize simple and bold graphics to distilling a year’s worth of complex nationwide store rebrand data into a 20-minute presentation for 200+ attendees, including C-suite leaders who needed to see the roll-out as on-brand, on-time and on-budget.
Presentation Goal:
Utilize simple and bold graphics to distilling a year’s worth of complex nationwide store rebrand data into a 20-minute presentation for 200+ attendees, including C-suite leaders who needed to see the roll-out as on-brand, on-time and on-budget.
Presentation Approach:
Partnered with the Senior Director of Retail Marketing Activation & Governance to develop the two-day deck. The presentation moved beyond "design" into Operational Storytelling, showcasing complex statistics, performance dashboards, and vendor scorecards using clear and bold graphics.
Presentation Approach:
Partnered with the Senior Director of Retail Marketing Activation & Governance to develop the two-day deck. The presentation moved beyond "design" into Operational Storytelling, showcasing complex statistics, performance dashboards, and vendor scorecards using clear and bold graphics.
Impact:
Obtained unanimous C-Suite buy-in and securement of a $400k scope to hire and agency to develop the new system and implement at a new flagship location.
Impact:
Obtained unanimous C-Suite buy-in and securement of a $400k scope to hire and agency to develop the new system and implement at a new flagship location.
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